Re-launched in 2021, the Qatar Airways mobile app was the first phase of a company-wide shift towards a new, elevated digital brand. Shortly after joining, I was charged with expanding upon the mobile app’s guidelines, introducing new components, and establishing design templates for key screens.
UX ways of working, design principles, and key guidelines around component usage eventually influenced the work produced for all other digital channels, including QatarAirways.com, email marketing and social media.